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Deceptive Marketing

March 19, 2007 by Patricia Setzer in Product Analysis with No Comments

The Federal Trade Commission (FTC) has announced settlements with marketers of four diet pills it alleged made unsubtantiated weight-loss and disease prevention claims.

Xenadrine EFX, Cortislim, TrimSpa and One-A-Day WeightSmart

The following is an excellent guide to know when a product is too good to be true.

  • Weight loss of two-plus pounds a week for more than a month without diet or exercise.
  • Weight loss of more than three pounds a week for more than four weeks.
  • Sizeable weight loss no matter what you eat.
  • Permanent weight loss.
  • Blocked absorption of fat or calories.

Source: www.environmentalnutrition.com

Category: Product Analysis

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