Just when you think it is safe to eat Cheerios

There is now Yogurt Burst and Fruity Cheerios

Cheerios, first introduced in 1941, a cereal you have come to trust for its nutritional value. Add yogurt and fruit juice and it can only make a great product better, right?

What are you really eating?

Naturally flavored yogurt coating

Legal definition of naturally flavored:

Must be from an extract oil or derivative of a spice, herb, root, leaf or other natural source and still can contain artificial flavoring. There is no way to know just what was used to flavor the yogurt coating.

Dried nonfat yogurt:

If a food contains the beneficial active cultures from yogurt the words “active or live cultures” must be in the list of ingredients. Live are active cultures are not listed.

Palm kernel oil: 80% saturated fat.

Even though the following ingredients are simple sugars in both the “Yogurt Burst and Fruity Cheerios they do not have to be listed as sugar. 

Corn starch, corn syrup, brown sugar syrup, dextrose and orange juice, this type of simple sugar behaves as fat once in your body.

This adds up to 2 to 3 tablespoons of sugar per 3/4 cup of cereal.

Category: Product Analysis